Full-Stack Automotive CRM & Omnichannel Portal for Leading Truck Manufacturer

A centralized CRM system and mobile app built on Odoo that streamlines customer data management, enhances communication, and accelerates digital transformation.

BACKGROUND

The client faced fragmented data silos across multiple legacy systems, a lack of centralized customer insights, and disconnected communication channels, which hindered proactive customer retention and new lead acquisition.

SOLUTIONS

CodLUCK acted as a strategic technology partner, consulting and engineering a centralized Full-Stack ecosystem split into two core pillars, built on top of the cost-effective open-source ERP platform:

• Full-lifecycle strategic consulting: Partnered from requirement gathering to go-live, advising on the most optimal solutions for both technology and business alignment.
• Domain-driven CRM engineering: Utilized deep automotive industry know-how (from truck sales processes to post-sales customer service) to develop a centralized system that consolidates data from multiple legacy sources.
• Cost-effective architecture: Adopted a robust, enterprise-grade open-source ERP platform to mitigate implementation risks, drastically reduce deployment costs, and ensure future scalability.
• Delivered a unified, full-stack ecosystem (including internal CRM & multi-channel customer portal) that accelerates the client’s comprehensive digital shifting.

KEY BUSINESS VALUE

• Elimination of Software Licensing Overheads: Maximizes budget efficiency by utilizing a robust open-source framework, eliminating heavy annual software recurring costs while providing an enterprise-grade ecosystem.
• Streamlined Operational Efficiency: Drives internal transformation by fully digitalizing workflows, shifting operations away from fragmented emails and disconnected spreadsheets into a unified system that enhances cross-departmental collaboration.
• Unlocking Mobile-Driven Engagement: Opens up a direct, mobile-accessible gateway to end-users, transforming traditional customer care into an active, on-the-go portal for service appointments and retention.
• De-risked Large-Scale Execution: Guarantees timeline and budget security through a proven delivery framework capable of successfully launching a high-complexity 150-man-month automotive ecosystem within 8 months.