
What Problem Do Customers Face While Buying From An eCommerce Site?
The tragedy of e-commerce can be measured in percentage: 75.8% (almost 8 out of 10) of online shopping carts are abandoned without the purchase being completed. Deficient checkout processes are often singled out as the main cause, but many other problems faced by e-commerce consumers could be behind it. Here is 7 prominent hurdles that customers face while shopping on the web.